A traffic counter on your homepage and sheer guesswork were the main methods used around 20 years ago to track visitor activity on your website. Looking ahead to the future, Google Analytics provides thorough understanding of your audience. Then we have tools for session recording and playback, which elevate things.
Popular for a good cause in the session recording/replay/heatmaps area is Smartlook. For a usability testing tool, it provides a good combination of capabilities, a reasonable user experience, a strong range of integrations, and reasonable cost.
But supposing Smartlook is simply not suited for you for any reason? These are the best Smartlook alternatives you should think about enhancing your sales and conversion channels.
LiveSession
Two particular kinds of audiences, according to LiveSession, love our product most of all. Those are SaaS companies and eCommerce stores trying to enhance their user experience (therefore they could use a headless commerce strategy) and dramatically increase their conversion rate.
Session replays allow you to examine individual recordings and identify behavioral trends on key pages of your website, as well as possible UX problems. JavaScript issues can be found using LiveSession even before your developers and QA teams do. Don’t waste any more hours searching through Google Analytics for problems related to user behavior.
Hotjar
It is difficult to discuss Smartlook alternatives without addressing the major tool for tracking user behavior. Although Hotjar is not the largest or oldest session replay/heatmap tool available, its strong brand positioning has made it one of the most well-known qualitative analytics products available.
But there is one obvious distinction. You can utilize all of Smartlook’s analytics capabilities within mobile apps and it supports cross-device analytics. However, many marketing teams may find Hotjar’s lack of support for mobile apps with their heat maps to be a deal breaker.
Crazy Egg
A seasoned veteran, Crazy Egg is not like most of the tools on this list. Session recordings were initially introduced by this product, which was launched in 2006. Additionally, contrary to common assumption, Crazy Egg invented heatmaps, not Hotjar.
Even if it is a little out of date, Crazy Egg is a competitive product in this market thanks to its unique feature set. Heatmaps are where the tale really starts. After determining the “heat” area, you can look at scrollmaps, which effectively indicate when a visitor has stopped scrolling. By placing a call to action at this precise moment, you can support your sales team.
You may see a detailed summary of the most popular clicks on a page with the help of the Confetti Report. When you combine this with their session recordings, this potent tool will provide you a highly precise picture of how visitors spend their time on your website.
Refiner
Another user testing product with a more niche market is Refiner. It provides microsurveys as a means of gathering user input for SaaS products. It is not a rival to Smartlook in terms of its salient features (heatmaps and session replays), but because of its use case, it performs admirably in comparison to Hotjar and other entrants.
The fact that you don’t need to be very clever to figure out how to use Refiner is one of its many wonderful features. You can utilize a variety of survey templates in a SaaS application, including NPS, CSAT, CES, product-market fit, and many others.
Refiner offers a multitude of options for engaging current clients and encouraging free trial users to become paying customers. This application is suitable for tasks ranging from complete funnel analysis to customer care support.
Zipy
Without requiring constant back and forth between your engineering, support, product, and customer teams, Zipy gives you complete customer visibility.
Obtain dependable and instantaneous session replay using an excellent substitute for Smartlook. To keep tabs on your users, view high-quality user session records in Zipy. Precise recordings offer comprehensive qualitative information about user behavior and also establish correlations between the data and issues and user drop-off.
Error monitoring is included with your best Smartlook alternative. Proactively identify and resolve any issues that users may report or not with error monitoring, API performance, and session replay on a single platform. Examine problems in further detail using DevTools, which include console logs, network logs, custom logs, stacktrace, and much more.
