Establish a trustworthy, insightful, and helpful brand online with positive online reviews on your business profile. If you don’t have enough reviews, buy Google reviews to enhance your reputation.
Besides having many online reviews, you should know how to use them to your advantage. If you need help with how to enhance your online presence and enable your prospects to rely on your business, stay with us.
Know the importance of Google reviews and how they can help you sell more homes locally.
Why Google Reviews Matter For Real Estate Business?
91% of people consider checking online reviews before making a buying decision. Most of them say that they take Google reviews as personal recommendations. Online reviews are the same as offline referrals for real estate business.
Hence, it is essential that you actively manage the reviews on your business profile. Online reviews for your real estate business act as word-of-mouth referrals and help expand the reach and opportunities for you.
High ranking and visibility are other critical factors in the local search for real estate business. Continuous reviews being steadily posted on your profile will help you leave your competitors behind. Use Google reviews as a business asset.
Best Practice to Leverage Google Reviews To Sell Homes
Learn the best practices to bring positive Google reviews to your home-selling business:
- Encourage More Customers To Post Reviews
Ask all your clients to post a review for your real estate business on Google. You can either do it manually or set an automated request for all clients through any medium of your choice. With more positive reviews on your profile, you will have a better reputation in the real estate market.
- Engage With The Reviews Collected
Take advantage of every chance to showcase your proactiveness in showing the best homes in your locality. Engage with all the reviews received. Draft personalized responses for positive and negative reviews so your customers and prospects know you read reviews and care about them.
- Address The Issues, If Mentioned In The Reviews
If you have received a review in which your customer shares the issues they have faced finding homes, do not deny it upfront. Investigate the matter and apologize publicly.
If they are right, address the issue and work on the feedback to deliver a better experience in searching for their dream home. If the allegation is wrong, contact them personally to settle the matter.
- Highlight The Positive Reviews
Highlight the positive reviews collected for your real estate business on your social media handles, the website, and other similar platforms.
This will help other people know about your real estate business and the quality of your services. Highlighting will also help build trust and reliability among prospective home buyers.
- Incorporate reviews into email marketing campaigns
Another way of using Google reviews for your real estate business is by integrating them into emails. By including positive reviews in your marketing material, you will positively endorse your business.
Showcasing real-life experiences of past satisfied customers living in their dream homes works wonders and helps sell more homes.
- Create Video testimonials from satisfied clients
Video reviews are more engaging than written reviews. Encourage some clients to provide video testimonials for your real estate business. Personalized video reviews will help your prospects better understand what your past customers loved about your business.
- Train your team to ask for reviews
Train your team to ask every customer to post a review on your Google profile. To make it a breeze for them, generate a QR code with your profile link and ask your team to tell them to scan the code.
After scanning, they will be directly taken to your business page, where they can quickly post a review and share their homebuying experience. Only posting star ratings will also count as a review for you.
- Analyse reviews to improve services
Monitoring and replying to reviews is also important. Reviews will help you learn about your customers’ genuine experiences, i.e., how they felt when you helped them buy a home.
Look for the issues or problems your customers have faced or what improvement points they have mentioned. Work on the feedback to deliver seamless homebuying experiences in the future.
- Combine reviews with local SEO Strategies
A steady increase in the reviews of your Google profile is one of the ranking factors. It also helps with enhanced local SEO to help people buy homes locally. For better results, you can include keywords in your replies to help with high ranking for related keywords.
It will help increase the online visibility of your real estate business listing and start you ranking high for all local searches.
- Build an online reputation management system
Having a reputation management system within your organization is crucial. Your entire team should be proactive in reacting and replying to the reviews received from past homebuyers. Replying to the reviews and addressing the complaints received are essential.
- Turn Positive reviews into case studies
Besides highlighting your real estate business reviews, you can also use them as case studies. When trying to sell more homes, let your prospects know how you have helped others solve their issues.
For the reviews received, tell others the story behind them. What problems were customer-facing, and how did your business help them find the home of their dreams?
Sell More Homes With Positive Online Reputation
Make the most of the online reviews you have collected for your business. Effectively manage them and use them wisely to your advantage. Positive feedback from past customers helps enhance your business’s transparency and credibility.
Online reputation is the key to the success of your real estate business because trust is the essence of this industry. Maintain your reputation for the desired growth in the long run.
