Web designers are always on the roll, thinking of the best web layout designs and theme inspirations for their clients’ websites. They do all the hard work in the early stages but do not receive the admiration they deserve from CEOs and their colleagues. Their biggest nightmare is developers who take turns and show the dust to designers because they have the upper hand as they’re the ones who add features. This doesn’t make sense because it’s impossible to imagine visitors would stick to websites if inspiring design and breathtaking visuals were missing from them.
Bear in mind that visitors would fly off like a rocket from the website showcasing a big collection of features on a screen lacking colors and themes. To all the anxious, talented web designers out there, do not lose hope because this blog is going to help you overcome developers and obstacles. The best of all is that you’re going to impress everyone, including the CEO of the company, your coworkers and even your clients.
1. Clients Talk Business — You Chat Brand
It’s great that you’re a designer who loves to make websites like how a painter paints on a canvas, but this doesn’t mean you stop talking to any person in the room or leading a lonesome life with your talent like how Picasso, Da Vinci, and Claude Monet did during their times. So it’s best that you talk with clients and show them you mean business and that you will help them shape their business into a BIG BRAND that people fall in love with. We bet they will be thoroughly impressed that you showed them the right visions that indicate businesses are more than just selling products and services. It is a fact that brands feel more meaningful and attract more customers in the future.
2. Join Hands with Wordsmiths to Decorate Website Designs
Don’t forget to team up with writers, as they can help add words and wisdom to the design and take it to the next level. To give you more perspective, imagine God’s best creation, a human with a face and all those lovely features. But if they went missing, people would run off like bullet trains, screaming monsters and disappearing without leaving a trace. In this same manner, web design should include words that add to its appeal and attract more visitors. Besides, if you don’t add text to your website, visitors will exit the web page immediately. You can also share signature ideas with clients, as these unique text styles can add more magic to the website design.
3. A Photo Wall Section for Images and Illustrations Work Wonders
It’s good to know that words matter as they add emotion and drama to your websites, but do you know what lasts longer and people cannot forget? Well, it’s the photos and images that catch the eye and put visitors on a roller coaster ride of emotions. To give you a better perspective, imagine words that let you sit on a plane’s window seat as you see the spectacular sky. It really feels awesome seeing everything so tiny from above, but things take a turn when pictures add to your breathtaking moment as you jump out using a parachute. Whoa!
4. Keep Visitors Posted with Fresh Weekly Content Updates
This includes both words and images where you regularly reshuffle everything on the website to give a fresh new face to it. But it doesn’t mean you fire aimlessly in the air, lose purpose, and forget what the client’s business is about. So it’s better that you keep up with the clients and ask them how they’re doing and how life’s going. Also, ask them how their business has been doing lately and what new projects they are working on. Do not forget to share the content updates in advance before publishing them on the website, as you don’t want to redo the entire thing again and again, right?!
5. Remember, Keywords let You Befriend Google, BIG TIME!
This is one of the most important aspects of the website, as it will unveil the potential you have hidden behind the curtains. Let the clients’ know you are well aware of business terms and user search intents that allow Google to rank businesses for the search engines. So it is high time that you ask writers to be careful when writing content and make sure every keyword and sentence that is likely to be searched by users is included. The best part is, of course, that websites show on Google, and clients feel happy, but they cry like babies when they see more visitors coming and going on their website. They know that more visitors mean more customers and huge sales that guarantee huge profits.
6. Promote Products in a Way that Catches User Attention—and Action
Websites are more than just words and photos as they’re not some virtual place where visitors come and walk around the Hall of Fame and leave. No, it doesn’t work like that even if the site has the best design and interesting blogs to read. The real deal is the products and services clients want to sell thus you should always hire writers who can write catchy ‘call to actions’ that steal the show.
7. Place User Reviews and Press Those Thumbtacks
Nothing feels better than those buyer reviews who had a memorable experience buying products on the website. So you as a designer have the perfect opportunity here to impress clients and win their hearts as you can design animated user personas for the home page. The next thing to do is to add user comments with the user personas that will add to the charm.
Last Lines
Well, well, well… look who’s smiling and feeling confident after we’ve shared the best ways to win clients big time. We swear the tips we shared above work wonders, but only if you take our word and do what you do best, i.e., design websites.
