Many companies need help seeking affordable means of advertising their brands and reaching their customers. If something needs to be done differently, they stand to be left out in a competitive market by creative marketers. Such scenarios make the company less visible, leading to poor sales growth and loss-making opportunities.
In this article, we will look at the ten best sticker ideas that will be useful for promoting reach and developing friendly interactions with the audience, enhancing your business visibility without spending too much.
Include Them as Freebies
Stickers are also a more effective promotional tool for advertising your business. Free giveaways can always be a friendly gesture, while stickers travel from place to place. If you incorporate custom stickers in gift packs or product shipments, you are creating value and, at the same time, marketing your brand.
There is no better advertising tool for the cost than free stickers. They would go a long way in creating an image for the business where the stickers are coming from, and hence, people would be more willing to return to the same Company repeatedly. If you consider stickers promotional materials, they are very cheap marketing tools since people will put them on view or wear them themselves, exposing your brand to more people.
Hand Them Out at Trade Shows
Trade shows entail interaction with an audience, which makes it the perfect opportunity to market your brand. Distributing these stickers makes it possible to extend the impact of attending these occasions amid probable clients. Even when event attendees or missionaries bring home these customized stickers, they will remember your brand and products when using the stickers.
Large, bold stickers can elicit responses from people talking about it, especially if your booth or presentation has catchy stickers. This small gesture can bring brand awareness and potential interest from various people.
Sell Them as Branded Merchandise
Another great benefit is that stickers can be part of your branded merchandise line. This formulation is tailored to high-quality stickers, enabling loyal clients to promulgate your logo or message. Branded stickers are always great for brands with a creative or playful nature, such as lifestyle brands, artists, or influencers.
They can also act as souvenirs for the fan following, and marketers can use them to market and advertise their brands. Your branded stickers give your business extra income, while the clients take the stickers everywhere and feel proud to represent your company.
Give Them Out at Special Events
Promotional events such as new product releases, the Company’s foundation, or charity events are the right time to distribute custom stickers. Such moments create desire, and giving the attendees branded stickers will help prolong the experience.
When people are given a sticker to take home, they will be more inclined to remember the event and your brand. Further, events provide an opportunity for freehand custom sticker distribution, giving the customers a feeling of prestige since they must have been gotten through a limited package.
Apply Your Brand to Personal Items
Another great way is to put custom stickers on what your team and customers use daily. Many people use stickers on their phones, laptops, or bags. This creates room for people to ask about the sticker, and in the process, they get to know your brand.
This strategy is very effective in molding a long-lasting brand image without necessarily having to toot the corporate horn constantly. To achieve this, your brand has to become part of a person’s life and, as such, become noticeable more often.
Create Goodwill with Employees
Unlike other business employees, clients, and visitors, your Company’s custom stickers will foster togetherness among your employees. Providing employees with branded stickers on their spaces, laptops, or any product they own creates identity, belongingness, and pride in the business. The socially connected employees will recommend the brand to others in words and electronically- which widens the brand’s influence through advocacy.
Add Them to the Packaging
Adding custom stickers to your products is a brilliant way to make your customers happy. They get the product they paid for, let alone an extra item that enhances your brand. The packaging stickers might have something to do with your Company or be designed to be something your customers would like to use. This seemingly simple addition helps build up the unboxing experience and enables one to share it on social media, spreading the word.
Apply Decals to Storefront Windows
When applied to commercial building windows, they serve as billboards to help popularize your business. It lets you advertise your logo, services, or products in a particular season. It is another type of GUERILLA advertising that has set up small stickers on the storefronts, which gets visibility as everyone passes by and thus makes local brand visibility 24/7. Windows decals are eye-catching and, if done right, can let customers know what they are to expect from your business to help give your business that professional touch.
Conclusion
Custom stickers are an effective promotional tool for businesses at an affordable price. Trade shows, business cards, binders, and using them on packages are nearly endless when it comes to stickers and your branding. When used correctly, these eight methods for engaging your audience can help you become the go-to choice and create interest in your brand. Stickers can be particularly effective for promotion, merchandise, or internal and external use with employees because they are memorable and timely reminders.
